Iselin, New Jersey, September 28, 2012: Indegene Inc. (www.indegene.com), a leading global pharmaceutical and healthcare solutions provider, has been named as a leader in the IDC MarketScape: Worldwide Pharmaceutical Social Media Analytics 2012 Vendor Assessment. (Document number HI236520, dated August 2012).
This recognition comes as a validation of Indegene's superior healthcare stakeholder engagement solutions that have helped its clients better understand stakeholder sentiments and make informed decisions about their brand positioning and commercialization.
Pharmaceutical companies are increasingly looking at social media analytics as a fast growing medium to assess and better understand market dynamics and sentiments of their key stakeholders. Indegene's social media analytics solutions cater to a wide range of pharmaceutical business needs from understanding stakeholder sentiments to Media monitoring, Competitor profiling, Conference coverage, Social media presence, Stakeholder analytics, Blog analytics, and ROI Research.
Rajesh Nair, President - Indegene said, "Indegene's social analytics services have helped clients improve engagement between providers, patients, and other stakeholders using proprietary web-based platforms .Our social media solutions are focused on helping clients grow their brands more effectively and equipping them with real-time intelligence about the marketplace and stakeholders to make better decisions."
According to Manish Gupta, CEO - Indegene, the market is evolving such that "Custom virtual environments and collaboration platforms improve patient outcomes and promote healthcare education in addition to facilitating collaboration between healthcare stakeholders. Our deep clinical, scientific, creative, and regulatory knowledge also ensures these programs meet all regulatory requirements."
As healthcare stakeholders continue to research, create, and share content online, traversing the online universe has become imperative in understanding stakeholder sentiment around drugs/therapies, patient sentiment, and competition. Indegene's social media services practice helps brand managers to monitor these areas effectively using an effective service bureau model.
About IDC MarketScape
The IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunication vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About Indegene Lifesystems Pvt Ltd
Indegene is a leading provider of R&D, commercial and marketing solutions to global pharmaceutical and healthcare organizations. We partner with clients to drive both productivity and revenues by delivering better patient outcomes; optimizing cost; enhancing R&D agility and improving sales and marketing effectiveness. We apply deep scientific knowledge, flexible delivery models, proprietary technology, and a client-centric approach to drive transformational initiatives.
With offices in US, UK, China, India, and Australia, Indegene can partner globally with clients, leverage a global talent pool of clinicians, technologists, creative specialists, domain experts, business process specialists, deploy global infrastructure assets, and harness global healthcare knowledge to solve client challenges.